Tag Archive: urimi


DNA- Bollyment


Meet India’s new Government cabinet, plucked from the ranks of Bollywood.

 

Activist Anna Hazare’s recent anti-corruption campaign attracted voluminous support from B-town. The Twittersphere was set alight with stars’ words of encouragement and exclamations of triumph. This begs the question, how would our very own B-towners fare, should they decide to hang up their acting boots for a dabble in politics?

Abhishek Bachchan Proposed position: Minister of Law and Justice

In movies such as Dhoom, Bachchan junior proved adept at playing a tough-talking cop dishing out cold slices of justice. After Bachchan tweeted on April 8, “Support MUST be in deed not just in thought”, what better way to lead by example than take up a position as Minister of Law and Justice?

After all Bachchan has already cosied up with the Narcotics Control Bureau. “The Bureau has been speaking to me for a long time to come and work with me,” Bachchan stated. The actor is not short of political motivation. “I believe in change, I believe in standing up for rights”, concluded the lawman.

Bipasha Basu Proposed position: Foreign Minister

Bipasha & Josh

Glamorous actor Basu has been following Hazare’s cause and the web was atwitter with her support. On April 9 Basu tweeted, “Corruption is our enemy… V need more leaders like Anna Hazare!” After her highly-publicized rapport with American star Josh Hartnett, Basu appears promising for overseeingIndia’s foreign relations.

The duo was recently spotted getting chummy on the set of Basu’s upcoming film, Singularity. Basu has already worked her magic. “Since Josh is an American he doesn’t know about cricket but I think we have him hooked and we watched the India-Pakistan cricket game together” she exclaimed. Anyone able to sell cricket to an American pledging their allegiance to baseball has my support.

Genelia D’Souza Proposed position: Minister of Propaganda

Urimi

Actor D’Souza’s success in trending her new film Urumi across Twitter with tweets such as “Im goin 2feel urumi thru d ppl cant wait”, makes her a potentially valuable asset to the government in communicating with the public. She retweeted a link on April 6 described as “ a vry sensible & balanced take on Anna Hazare’s fast…” to show support.

“I think Twitter is the best medium to stay in touch with your fans and actually get a real-time response from people. It’s fast, convenient and very easy to use,” D’Souza advised. Hope you’re taking notes, Dr. Singh.

Priyanka Chopra Proposed position: Minister of Education

Chopra with Unicef

UNICEF Ambassador, a former Miss World; beauty Chopra appears the ideal role model for young Indians. On April 6 she tweeted applauding their participation, “What’s remarkable is the uprising of youth of our country in support of Anna Hazare”.

Chopra’s first port of call would be to encourage voting. “How can you just sit and complain the government is bad, you are educated and can steer the country the way you want. When I turned 21 the first thing I did was vote,” she urged.

Trade analyst Taran Adarsh had this to say of actors’ political prospects. “There have been many instances of Bollywood actors going into politics but I still feel that most Bollywood politicians aren’t as impactful, as they still maintain their work in Bollywood”, he concluded.


Stars’ personal access to twitter means they have a chance to communicate with their followers in a genuine manner, and not through the mechanisms of a PR agency. While some Bollywood stars such as Salman Khan use this opportunity to provide fans with an intimate look into their personal lives and thoughts, there are others who have undertaken the role of their own PR agents and use the site for endorsements.

Last week model Genelia d’Souza accompanied the release of her movie debut, the Malayalam film Urimi, with a torrent of tweets including favorable reviews and positive feedback she had received for her performance. The campaign clearly worked, and ‘#Urimi’ became a trending topic on twitter. D’Souza triumphantly retweeted the statement, “Urumi is Trending on twitter [India Trends]. Wow. 😀 Thanks to all the fans who made it possible. You all rock! :-)”.

Followers of celebrities are also treated to surreal twitter conversations between stars. The rich and famous are hardly using twitter to save on phone bills so it is more likely the publicity of the tweets are used to subtly promote one another. Actor Dia Mirza is a large advocate of public correspondence and tweeted on March 31, “Here’s wishing @DuttaLara and her team of ‘Chalo Dilli’ the best! Trailer out today :)”. To which fellow actor Lara Dutta replied, “@deespeak. Thankyou my darling :-)”.

Meanwhile, movie star Bipasha Basu regularly endows her followers with links for trailers to her new movies and music videos. Director Farah Khan justified this by describing Twitter as the best way to get direct feedback from cinema lovers. “We are making films for them so it only makes sense to give them first access to our film promos and stuff”, she said.  

There is suggestion of Basu giving publicity to companies she works with. On March 8 she tweeted, “Say hello to @madowothair, the people behind my hair for the last six years.” Earlier this year English model Liz Hurley tweeted herself into trouble with the British Office of Fair Trade after she included numerous references to cosmetics company Estée Lauder in her tweets. UK regulations state that stars must indicate when their tweets are being sponsored by adding ‘spon’ or ‘ad’ and the trade office was attempting to crack down on product endorsements on Twitter. 

Over in America, an industry has grown out of tweeting and it recently emerged that Charlie Sheen, with 3,350,000 followers and counting, is being sponsored to tweet by American company Ad.ly. It has also been reported that the popular tweeter Kim Kardashian, sponsored by the same company, earns over $10,000 for every product tweet to her near seven million followers.

Despite the lucrative potential of tweeting there is no evidence that Bollywood actors tweet for cash, preferring it as a marketing tool and a communication platform for self-promotion. Actor Dino Morea sees nothing wrong in this. “Being very personalized Twitter gives me an opportunity to get up close and personal with my well wishers as well as people who want to know about my business venture”, he said.